Andrew BecksUnderstanding the sales and marketing customer journey — or what is a conversion funnel, anyway?Brand marketing and conversion marketing work in parallel rather than as mutually exclusive marketing tactics.Sep 10, 2023Sep 10, 2023
Andrew Becks10 Tips for Improving Your Brand’s Social Media Content StrategyWhile there’s no dearth of content on the internet right now decrying the death of social media, there are also plenty of ways to combat…Aug 31, 2023Aug 31, 2023
Andrew BecksRetail Media is Having a Data-Fueled RenaissanceRetailers are leveraging first-party data to deliver precision targeting and increase sales, while taking an increasingly large slice of…Aug 23, 2023Aug 23, 2023
Andrew Becks8 Questions to Ask Yourself Before Every Marketing Campaign“By Failing to prepare, you are preparing to fail.” — Benjamin FranklinAug 17, 2023Aug 17, 2023
Andrew Becks11 Skills For Every Modern Advertising, Marketing, and Agency ProfessionalAdvertising is equal parts art and science.Aug 14, 2023Aug 14, 2023
Andrew BecksThe benefits of investing in paid social media marketingSocial media platforms evolve at a rapid pace. With new features and platforms launching by the week, social media platforms are not only…Aug 11, 2023Aug 11, 2023
Andrew Becks5 Reasons Connected TV Advertising is Overtaking Traditional TV AdvertisingConnected TV advertising, also known as OTT (over-the-top) advertising, is booming. For the first time since the onset of the cord-cutting…Aug 8, 2023Aug 8, 2023
Andrew BecksThe evolution of LinkedIn: How marketers should adapt to changing timesAs the Covid-19 pandemic earnestly began to take hold in early 2020, social media became one of the most effective methods for people to…Aug 2, 2023Aug 2, 2023
Andrew BecksWhat are social media engagements and why do they matter?While not all KPIs matter when it comes to social media marketing and advertising, engagement plays an important role in amplifying your…Jul 31, 20231Jul 31, 20231
Andrew BecksThe Growing Gap Between Advertising Platform and Site Analytic Metrics Explained — And How to…Why the gap is growing, and how brands or businesses can adapt in a post-cookie, privacy-centric worldJul 25, 2023Jul 25, 2023