Andrew Becks – Medium

Andrew Becks

Andrew Becks

Understanding the sales and marketing customer journey — or what is a conversion funnel, anyway?

Brand marketing and conversion marketing work in parallel rather than as mutually exclusive marketing tactics.

Sep 10, 2023

Understanding the sales and marketing customer journey — or what is a conversion funnel, anyway?

Sep 10, 2023

Andrew Becks

10 Tips for Improving Your Brand’s Social Media Content Strategy

While there’s no dearth of content on the internet right now decrying the death of social media, there are also plenty of ways to combat…

Aug 31, 2023

Aug 31, 2023

Andrew Becks

Retail Media is Having a Data-Fueled Renaissance

Retailers are leveraging first-party data to deliver precision targeting and increase sales, while taking an increasingly large slice of…

Aug 23, 2023

Retail Media is Having a Data-Fueled Renaissance

Aug 23, 2023

Andrew Becks

8 Questions to Ask Yourself Before Every Marketing Campaign

“By Failing to prepare, you are preparing to fail.” — Benjamin Franklin

Aug 17, 2023

8 Questions to Ask Yourself Before Every Marketing Campaign

Aug 17, 2023

Andrew Becks

11 Skills For Every Modern Advertising, Marketing, and Agency Professional

Advertising is equal parts art and science.

Aug 14, 2023

11 Skills For Every Modern Advertising, Marketing, and Agency Professional

Aug 14, 2023

Andrew Becks

The benefits of investing in paid social media marketing

Social media platforms evolve at a rapid pace. With new features and platforms launching by the week, social media platforms are not only…

Aug 11, 2023

The benefits of investing in paid social media marketing

Aug 11, 2023

Andrew Becks

5 Reasons Connected TV Advertising is Overtaking Traditional TV Advertising

Connected TV advertising, also known as OTT (over-the-top) advertising, is booming. For the first time since the onset of the cord-cutting…

Aug 8, 2023

5 Reasons Connected TV Advertising is Overtaking Traditional TV Advertising

Aug 8, 2023

Andrew Becks

The evolution of LinkedIn: How marketers should adapt to changing times

As the Covid-19 pandemic earnestly began to take hold in early 2020, social media became one of the most effective methods for people to…

Aug 2, 2023

The evolution of LinkedIn: How marketers should adapt to changing times

Aug 2, 2023

Andrew Becks

What are social media engagements and why do they matter?

While not all KPIs matter when it comes to social media marketing and advertising, engagement plays an important role in amplifying your…

Jul 31, 2023

What are social media engagements and why do they matter?

Jul 31, 2023

Andrew Becks

The Growing Gap Between Advertising Platform and Site Analytic Metrics Explained — And How to…

Why the gap is growing, and how brands or businesses can adapt in a post-cookie, privacy-centric world

Jul 25, 2023

The Growing Gap Between Advertising Platform and Site Analytic Metrics Explained — And How to…

Jul 25, 2023

Andrew Becks

Andrew Becks

Digital marketing and advertising entrepreneur, co-founder of 301 Digital Media, and a member of the board of directors of TinyWow. Opinions are my own.

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